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Tuesday 9 February 2016

QUESTION 1 (PART B)

Discussing the conventions I have included or not included in my music video:



SCRIPT:

•To begin the video I have used title slides to introduce the video which appears very professional due to the simple design. The font used is the same as the one used throughout my digipak and poster creating fluency between all three media products.
•The extreme close up shots help to introduce the of the main characters and identify their features. This is a popular camera shot used amongst indie music videos. (THE CROPPING OF MY PERFORMER'S FACE IS INITIAL, TO FRAME THE KEY FEATURES OF HIS EYES AND LIPS)
•The close-up shots of the character performing is a convention I have confirmed to as this shot type helps to emphasise the lip-syching and the emotions presented as well as enhancing the performance aspect of the video.
•I have intertwined the narrative and performance clips by using jump cuts to show the change of one scene to the other. This is a common convention used in music videos where there are  performance and narrative aspects as it helps to combine them into one video.
•Another convention I have confirmed is the use of special effects as seen in indie music video. Here I have mirrored imaged my actor to increase the power and control he has over the victim during the chorus where the majority of the vocals are performed by the band.
•Another special editing technique of a split screen combines the two sections the video in addition to creating a closer relationship between the actors.
•The use of stark lighting helps to set the mood and atmosphere of the video, a key aspect of the mise en scene. As well as the dark location a convention used in indie genres, connotes a gloomy, intimidating a mysterious atmosphere
•Here I have layered two clips by decreasing the opacity to illustrate the power my male character has over the girl. This editing technique is very visually appealing to my audience and interesting as they are able to see more clearly the role of the dominating man.
•The use of the strobe light accentuates the destructive and depressive emotions of my character as well as making her appear more victimised. The use of the strobe mimics the atmosphere created a indie gigs to create an energetic vibe during the performance making the type of lighting and mise en scene a confirmed convention.
•Another convention of music videos I have confirmed to is the use of symbolic meaning, by constructing a meaning behind the media text. I have done this through my projection footage by using abstract hallucination images causing illusions and confusion. This engages the audience to understand  the feeling expressed by the character as indie audience members being familiar and being interested in the artistic patterns and shapes by appreciating it.
•Throughout the whole performance the actor lip-syncing creates eye contact making the video seem more personal and direct to the audience in addition to the victim.
•Most indie music video are based on social realism subjects which I have confirmed to be telling the narrative of a typical troubled teenage girl, dominated by her devilish male conscious to be overcome by her regret.
•The way the video cuts to the beat of the music is another convention I have included which mimics the pace of the song and creates a more dramatic impact upon the audience.
•I have subverted the stereotype of performance based videos by not including musical instruments being played as I wanted to concentrate more on the lip-synching of the performer and their facial expressions shown through the close-up shots revealing more about the character.




QUESTION 1 (PART A)


MUSIC VIDEO FEEDBACK




Sunday 7 February 2016

EDITING #4

Adjusting the errors in lighting as it appeared too bright in certain shots by decreasing the gamma correction and exposure levels.




Creating a split after taking the advice from my third edit feedback. Inserted two separate clips of still shots of Millie and Nick then cropped each shot allowing both to be seen in one frame, separating the screen.



Encoding and Exporting fourth and possibly final edit of music video:








EDITING #3 FEEDBACK

As I have almost now finished editing my music video I wanted to gain feedback on what I had produced so far. I sent the link to the third edit of the video on YouTube as asked what was successful, what could be improved/added and why, here are the responses:



 
 

Friday 5 February 2016

EDITING #3

Adding title slides to introduce the record label, name of the artist and song. Using the same font style 'Orator STD' as used throughout digipak and poster design to create fluency between all 3 products.




Adding title slide at the end of video when audio gradually finishes. Copyright disclaimer protecting the rights of the video to the record label.


Editing original footage to make the colours more vibrant and quirky by adjusting the 'Basic Levels'.


THIRD EDIT // ADDING TEXT AND MORE FOOTAGE


 

FINAL DIGIPAK AND POSTER PRODUCTS









Tuesday 2 February 2016

EDITING #2

When creating the persona of the male devlish, intimidating character apart of the music video, I was inspired by the daunting evil laugh near the end of the song 'ha ha ha ha ha'. Therefore I had to make sure it was obvious to my audience that it is my performer who is creates the evil laugh by having him dramatically lip-synch to it whilst tilting his head back in almost laughter or accomplishment.


After including the projection footage during the instrumental of the song I was able to insert the rest of the footage of Millie also lip-sycnhing to the lyrics in addition to Nick. This creates a tighter relationship between the two characters, as if Millie has also been endorsed into the evil world of regret.


For the second chorus I wanted to experiment with another effect to make the original footage more interesting and engaging. I wanted to combine the footage of Nick and Millie into one clip via layering. I trailed different techniques such as using a 'Linear Wipe' which unsuccessfully only layered half of the screen, which is not what I envisioned. 


Instead, I decreased both the individual clips' opacity to 50% making both visuals equally clear.This has created a very  intense effect by having the flashing strobe light creating a sense of drama in addition to the contrast of vivid blue and duller shades.


In my last updated music video ('VIDEO #1) I had not yet worked out how to remove the sound of the footage resulting in a mixture of audio's playing at the same time. I have now resolved this issue so that only the track plays which I did by turning down the unwanted audio to 0 in the 'Audio Clip Mixer'. 


The song ends very suddenly and dramatically, therefore I wanted to accentuate this also by having a very bold ending. I used the same short snippet of footage twice to accentuate the end result of my character who has acted depressed and sorrowful throughout the footage. I cropped each segment to the hard drum beat of the music leaving a black screen in between which I feel looks frightening and vigorous. 



SECOND EDIT // ADDED FOOTAGE FOR INSTRUMENTAL AND ENDING


Monday 1 February 2016

EDITING #1

I have began to edit my music video. I firstly inserted the audio of the soundtrack by using a YouTube converter website to convert the video to mp3. I then began to construct the opening sequence consisting of the close-up shots of my actor broken up by title slides according to the beats of the music, introducing the record label, artist and song title. I have not yet figured out how to add text to my music video therefore I will have to do more research and ask my peers and teachers. I then began to insert the short performance clips broken up by the intense strobe light footage. I think the first verse of editing looks professional by the why I have combined the performance and narrative clips, already building a relationship between the two characters.





For the chorus which only features my male actor I decided I wanted to mirror the side profile of his face to create two faces. I did this by inserting the mirror video effect onto the clip and then re-aligning the reflection centre to make the two faces equal. I chose to do this to increase the dominance and power of the character, giving him an extra voice in the video. I have found lip-synching my actor to the backing track not too difficult, particularly the 'regret, regret' as I am only using short clips at time.






















FIRST EDIT // BEGINNING VERSE AND CHORUS